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دیکشنری مدیریت بازاریابی Marketing Management Dictionary

ارسال شده توسط :IranMCT تقریبا 1440 روز قبل در علوم دانشگاهی      

 Market  بازار The set of all actual and potential buyers of a product or service = A group of people or organisations that have similar needs and wants, the desire to satisfy those needs and wants, the means of exchange (money) to satisfy their needs and wants, and the ability and authority to make the exchange (purchase)


Marketing بازاریابی A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others


Demarketing بازاریابی کاهنده Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand, but only to reduce or shift it


Marketing Management مدیریت بازاریابی The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives


Need نیاز A state of felt deprivation


Want خواسته The form taken by a human need as shaped by culture and individual personality


Hierarchy of needs سلسه مراتب نیازها A system of needs which includes physiological needs, the need for satisfaction, the need for belonging and love, the need for esteem, and the need for self-actualisation


product محصول Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations, and ideas


Service خدمت Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything


دیکشنری مدیریت بازاریابی Marketing Management Dictionary


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Last updated December 2018

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